Tuesday, November 12, 2013

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Promo Advice Tuesday: 5 Tips for Building Your Author Brand

Photo from Morgue File
As an author, I know one of the most important things I need to do is build my brand. Building your author brand is how you get both yourself and your books well known enough that people recognize both. This isn't always an easy thing when you're a little known author in a sea of self-published and small e-pub published authors. But it's not impossible. Here are five tips for helping to build your author brand:

1. Use your name, not your book title. Many authors try to build their brand by using their book title rather than their name. The problem with this is that once you write your next book, then you're stuck with a website domain with the old title and people have no idea who you are. You end up having to re-build your brand based on your name all over again.

2. Blog, blog and blog some more! Blogs are a great way to build your brand. If you blog often enough, even twice a week is fine, then you'll get a following over time and people will remember your name, and hopefully your books!

3. Buy a domain. I can't stress this one enough. Domains are cheap, like $12.95 for a year. It's worth it and will help to build your brand. Oh, and make sure you use the name you write under, whether that's your real name or a pseudonym.

4. Attend online chats and get interviewed on online radio shows. Again, these help to build your brand. Even if you're not the sort to want to be in the spotlight, both of these are easy and you can do them from the comfort of your home. The more people hear about you, your books and your name the better.

5. Participate in Blog Hops and Blog Tours. Blog Hops and Blog Tours are another great way to build your brand, and they bring more new readers to your books. Blog Hops in particular since they are done with other authors will bring both your own readers and all the other author's readers as well, so they are a great way to maximize getting your name out there. Blog Tours bring in the regular readers of particular blogs who might not have otherwise seen you or your books. Both are a great way to build your brand and sell your books!

Remember it's all about the name. Whatever name you write under is the brand you want to build, so be sure and get your name out there wherever and whenever you can!

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